We're living in the Age of Persuasion. Leaders and organizations of all kinds public and private, large and small fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass media, [...]

Drawing on his experience in the MIT-Harvard Public Disputes Program, a leading mediator and his co-author provide the first jargon-free guide to consensual strategies for resolving public disputesindispensable to citizen activists and to business and government leaders..[...]